The world’s largest company continues to dramatically transform the retail landscape by exploring new growth avenues, selling new categories of merchandise, operating in new geographies and business sectors, and appealing to new customers.

Where is the company headed next? How are competitors surviving the momentum of Wal-Mart? What tactics are suppliers implementing to do business the Wal-Mart way? Who is shopping Wal-Mart and what are they buying?

What Is Wal-Mart World™?

Wal-Mart World™ combines in-depth and thought-provoking reports and analysis with updated news and information databases. Reports deliver informed insights into Wal-Mart’s activities and provide a strategic and forward-looking perspective on how these activities are likely to transform the retail landscape. Wal-Mart World™ tracks emerging issues, examines significant trends, and analyzes primary consumer research to better understand the Wal-Mart shopper.

What Makes Wal-Mart World™ Unique?

TNS Retail Forward’s Wal-Mart reports have been read by hundreds of industry executives…

“Very comprehensive. Best report that I’ve seen on Wal-Mart.” – Strategy and Planning Director, regional supermarket retailer

“...provides a very good grasp of what Wal-Mart is doing…helps us strategize where we can differentiate ourselves from them.” – Senior VP, apparel retailer

“Reports provide recommendations as to what suppliers need to do to align with Wal-Mart.” – International Sales Director, global consumer goods manufacturer

Membership Benefits

An annual corporate membership in Wal-Mart World™ includes access to the Retail Forward KnowledgeBase™ as well as access to all content described below for an unlimited number of client staff via the TNS Retail Forward Web site (www.retailforward.com »).
 
Wal-Mart Shopper Updates 
Shopper Updates incorporate and analyze findings from TNS Retail Forward’s ShopperScape™ online consumer survey.  Reports include detailed shopper insights with shopper profiles, purchasing behavior, and analysis of consumer attitudes to help you better understand the Wal-Mart shopper. Shopper Updates are published six times annually.
 
Issues Series
Published six times annually, our issues articles delivers an overview of Wal-Mart’s recent initiatives and plans and highlights key implications—how Wal-Mart will affect your business and how you can respond. We also examine critical issues and hot topics such as new merchandising efforts, new markets, new concepts and other significant strategic initiatives. Along with a description of current initiatives, augmented with photographs and charts, articles incorporate industry knowledge from TNS Retail Forward’s thought leaders to provide a richer context and bolster your intelligence arsenal.

Wal-Mart News Database
Provides comprehensive coverage of Wal-Mart’s global activities and the company’s financial, operational, and technical initiatives.  To preview the Wal-Mart News Database, visit: http://walmart.retailforward.com ».
 
Wal-Mart Fact Book
Membership also includes access to Wal-Mart’s historic growth and financial trend information.  The Wal-Mart Fact Book is a database of statistical information on Wal-Mart featuring trended data on sales and store growth, key financial and merchandise performance metrics, store productivity characteristics, and geographic coverage.  Updated quarterly, this benchmarking tool is easy to use and flexible enough to download and manipulate.

Strategic Outlook Conference
Members receive three seats to TNS Retail Forward’s annual Strategic Outlook Conference. This one-day executive development conference focuses on the outlook for retailing and consumer goods marketing and distribution. A current assessment of economic developments, significant consumer trends, multi-channel innovations, and key competitive developments across all sales and marketing channels are provided, along with perspectives on emerging trends, critical issues and best practices from around the world. This event is held in annual each spring in major cities across the United States.

Learn More

To learn more about how your company can benefit from a membership in Wal-Mart World™, contact Katherine Clarke, Vice President of Marketing at kclarke@retailforward.com » or 614/355-4009.