The Home Depot may be bigger in terms of sales, but Lowe’s has handed its arch-rival its hat in terms of overall growth in recent years.  To keep pace with Lowe’s as it continues to grow larger in The Home Depot’s rear view mirror, TNS Retail Forward created the Lowe’s Program.  This program combines in-depth and thought-provoking reports and analyses with updated news and information databases.

What is the Lowe’s Program?

The Lowe’s Program identifies emerging issues, examines significant trends and analyzes primary consumer research to better understand Lowe’s customers. These timely reports deliver informed insights into Lowe’s activities and provide a strategic and forward-looking perspective on how these activities will affect competitors and suppliers.

Membership Benefits

An annual corporate membership in the Lowe’s Program includes electronic access to the Retail Forward KnowledgeBase™ and all content described below for an unlimited number of client staff via the TNS Retail Forward Web site (www.retailforward.com »).

Monthly Newsletter
Each month we report on the company’s latest initiatives and key developments to help you stay current. This monthly report also includes same-store sales trends and monthly shopper metrics from TNS Retail Forward’s ShopperScape™ online consumer survey.

Issues Series
Our fact-based, forward-looking series of issues-oriented articles begins with an overview of Lowe’s recent initiatives and plans and highlights key implications—how Lowe’s will affect your business and how you can respond. Thereafter, timely releases examine critical issues and hot topics such as new merchandising efforts, new markets, global expansion, new concepts and other strategic initiatives. Along with a description of current initiatives, augmented with photographs and charts, each article will incorporate industry knowledge from TNS Retail Forward’s thought leaders to provide a richer context and bolster your intelligence arsenal.

Shopper Updates
Shopper Updates incorporate and analyze findings from TNS Retail Forward’s ShopperScape™ online consumer survey. Detailed shopper attitudes and behaviors are presented with shopper profiles, purchasing behavior trends and data-driven analyses that deliver insights into what Lowe’s shoppers are telling us. TNS Retail Forward collects and analyzes responses from 4,000 primary household shoppers each and every month to provide robust, actionable shopper information.

Lowe's News Database
This Internet-based product seeks out and stores the latest news and press releases related to the Lowe’s Program, providing a convenient one-stop source for comprehensive, real-time coverage of Lowe’s global activities and the company’s financial, operational, technical and other important initiatives.

Lowe's Fact Book
Membership also includes access to Lowe’s historic growth and financial trend information. The Lowe’s Fact Book is a database of statistical information on the retailer featuring trended data on sales and store growth, key financial performance metrics, store productivity characteristics and geographic coverage. Updated quarterly, this benchmarking tool is easy to use and flexible enough to download, manipulate and customize.

Strategic Outlook Conference
Members receive three seats to TNS Retail Forward’s annual Strategic Outlook Conference. This one-day executive development conference focuses on the outlook for retailing and consumer goods marketing and distribution. A current assessment of economic developments, significant consumer trends, multi-channel innovations, and key competitive developments across all sales and marketing channels are provided, along with perspectives on emerging trends, critical issues and best practices from around the world. This event is held in annual each spring in major cities across the United States.

Learn More

To learn more about how your company can benefit from a membership in the Lowe’s Program, contact Katherine Clarke, Vice President of Marketing at kclarke@retailforward.com » or 614/355-4009.