The Home Depot has reshaped the home improvement industry during nearly three decades of industry-beating growth.

To track the world’s largest home improvement retailer as it continues to evolve, TNS Retail Forward created The Home Depot Program. The program combines in-depth and thought-provoking reports and analyses with updated news and information databases.

What is The Home Depot Program?

The Home Depot Program identifies emerging issues, examines significant trends and analyzes primary consumer research to better understand The Home Depot’s customers. These timely reports deliver informed insights into The Home Depot’s activities and provide a strategic and forward-looking perspective on how these activities will affect competitors and suppliers.

Membership Benefits

An annual corporate membership in The Home Depot Program includes electronic access to the Retail Forward KnowledgeBase™ and all content described below for an unlimited number of client staff via the TNS Retail Forward Web site (www.retailforward.com »).

Monthly Newsletter
Each month we report on the company’s latest initiatives and key developments to help you stay current. This monthly report also includes same-store sales trends and monthly shopper metrics from TNS Retail Forward’s ShopperScape™ online consumer survey.

Issues Articles
Our fact-based, forward-looking series of issues-oriented articles begins with an overview of The Home Depot’s recent initiatives and plans and highlights key implications—how The Home Depot will affect your business and how you can respond. Thereafter, timely releases examine critical issues and hot topics such as new merchandising efforts, new markets, global expansion, new concepts and other strategic initiatives. Along with a description of current initiatives, augmented with photographs and charts, each article will incorporate industry knowledge from TNS Retail Forward’s thought leaders to provide a richer context and bolster your intelligence arsenal.

Shopper Updates
Shopper Updates incorporate and analyze findings from TNS Retail Forward’s ShopperScape™ online consumer survey. Detailed shopper attitudes and behaviors are presented with shopper profiles, purchasing behavior trends and data-driven analyses that deliver insights into what The Home Depot’s shoppers are telling us. TNS Retail Forward collects and analyzes responses from 4,000 primary household shoppers each and every month to provide robust, actionable shopper information.

The Home Depot News Database
This Internet-based product seeks out and stores the latest news and press releases related to The Home Depot, providing a convenient one-stop source for comprehensive, real-time coverage of The Home Depot’s global activities and the company’s financial, operational, technical and other important initiatives.

The Home Depot Fact Book
Membership also includes access to The Home Depot’s historic growth and financial trend information. The Home Depot Fact Book is a database of statistical information on the retailer featuring trended data on sales and store growth, key financial performance metrics, store productivity characteristics and geographic coverage. Updated quarterly, this benchmarking tool is easy to use and flexible enough to download, manipulate and customize.

Strategic Outlook Conference
Members receive three seats to TNS Retail Forward’s annual Strategic Outlook Conference. This one-day executive development conference focuses on the outlook for retailing and consumer goods marketing and distribution. A current assessment of economic developments, significant consumer trends, multi-channel innovations, and key competitive developments across all sales and marketing channels are provided, along with perspectives on emerging trends, critical issues and best practices from around the world. This event is held in annual each spring in major cities across the United States.

Learn More

To learn more about how your company can benefit from a membership in The Home Depot Program, contact Katherine Clarke, Vice President of Marketing at kclarke@retailforward.com » or 614/355-4009.