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Whitfield pic Mary Brett Whitfield
Senior Vice President
Kantar Retail
marybrett.whitfield@kantarretail.com

Mary Brett is Director of the Retail Forward Intelligence System™ and manager of the Softgoods Program and has more than twelve years of consulting experience with retailers and consumer products companies. Additionally, she has four years' experience at retail companies in market research, strategic planning and sales development roles. Her consulting specialties include industry and company analysis, competitive positioning and primary consumer research.

Mary Brett's clients have included: Limited Brands, Stein Mart, Belk Department Stores, Saks Fifth Avenue, Goody's Family Clothing, Mothers Work, Stop & Shop (Royal Ahold), SpeedwaySuperAmerica, Wm. Wrigley Jr. Company, Pepsi, Great Brands of Europe, Inc. (Danone Group), Good Humor - Breyers Ice Cream, Borden Home Wallcoverings, Springs Industries, Kmart Corporation and LSG/Sky Chefs.

As Director of the Retail Forward Intelligence System™, Mary Brett oversees the development of more than 200 different research publications a year on a diverse range of topics related to the retail industry. She has also been a regular contributor to the program, writing in the areas of consumer shopping behavior, softgoods retailing, and e-retailing. Additionally, her work has appeared in the trade press, including Supermarket News, Chain Store Age Executive and Women's Wear Daily.

Mary Brett joined the Management Horizons Division of Price Waterhouse in 1993 and most recently was a Director of PricewaterhouseCoopers and Director of the E-Retail Intelligence System®. Prior to joining PricewaterhouseCoopers, Mary Brett worked for Pearle Vision, Inc. and Pier 1 Imports, Inc. She holds a bachelor's degree in economics from Smith College and an MBA from The University of Oklahoma.



 

 

Timely Analysis of Breaking News from
Retail Forward

Homegoods Retail Perspectives: Martha Stewart—Taking the Glue Gun to Merchandising, August 2010 »

Homegoods Retail Perspectives: Retailers Should Rev Up Occasion-Based Selling, July 2010 »

Softgoods Retail Perspectives:
No End to Mauling: Declines in Monthly Mall Shopping Incidence Persist, July 2010
»

FDM Retail Perspectives:
Value Will Remain a Focus, July 2010
»



 

Home Improvement Retail Perspectives: The Post-Modern Marketplace Evolves, August 2010 »

Company Performance, August 2010 »

A Moving Target, August 2010 »

Retail Update, August 2010 »

Walmart Fact Book *Update*, August
2010 »

Target Fact Book *Update*, August
2010 »

Retailing in Emergent Markets, August 2010 »

Home Improvement Shopper Update: The Home Depot and Lowe's—Shopper Showdown 2010, August 2010 »

Softgoods Shopper Update:
Shopping-Related Smartphone Usage Still in Infancy, August 2010
»

Home Depot Fact Book *Update*, August 2010 »

Lowe's Fact Book *Update*, August 2010 »